Paris-Trouville-sur-Mer by train… Make even more accessible the fact that in “Normandy, elsewhere is here!” This was the message of the campaign launched by SNCF Lignes Normandes, to promote attractive summer offers, through 17 emblematic tourist destinations in Normandy, accessible by train or train + bus!
To meet travellers' desires for elsewhere, SNCF Normandie has relied on the tourist promotion campaign “Normandy, elsewhere is here! » launched by the Region and the CRT at the end of May, a key element of the tourism recovery plan, intended to make Normandy an essential tourist destination for the summer of 2020 for the French, in a context of health crisis linked to Covid-19 , having heavily impacted the tourism sector.
Throughout the summer, 17 Normandy destinations, accessible from Paris at low cost, were promoted.
"Normandy, elsewhere is here" and its hashtag #CetEtéEnNormandie thus benefited from increased visibility, through a substantial media plan deployed by SNCF, and a beautiful coordinated message unit for the relaunch of the destination. Normandy.
The journey begins in Saint-Lazare!
In partnership with the Normandy Region and SNCF, the CRT worked on setting up a new information space at Saint-Lazare station, in order to promote tourist destinations to a wide audience.
Located near the sales area and the quays of the Normandy lines, this space has been transformed and specially fitted out to promote Normandy destinations. Travelers were able to discover the new Omneo trains and their onboard services, information on Normandy, and Normandy tourist destinations accessible by train or train + bus.