At the Trouville-sur-Mer Tourist and Attractions Office, the labels These are not simply decorative macarons: they are genuine quality commitments, proofs of excellence and above all guarantees for visitors who are increasingly attentive to the values, comfort and responsible practices of the places they frequent.
And if we invest so much, it's also to encourage you to do the same. Because yes: Getting certified means gaining attractiveness, credibility… and competitiveness.
Why do labels matter so much today?
1. Because visitors are becoming increasingly demanding
Between sustainability, accessibility, family-friendliness, and quality of service, travelers' expectations are evolving. They compare options, seek out destinations with a commitment to sustainability, and no longer hesitate to choose a certified provider over another.
A label then becomes a reassuring benchmark, an outward sign of trust and concrete proof of your professionalism.
2. Because it enhances the value of your establishment
Whether you are a hotelier, restaurateur, activity provider, retailer or accommodation provider, a quality or CSR approach strengthens your image and improves your visibility.
Labels like Destination of Excellence, Famille Plus label, Tourisme & Handicap or the procedures CSR they bring a real added value in a competitive tourist area.
3. Because it is also essential for the destination
A strong, coherent, committed destination… is a destination that attracts, retains, and stands out.
In Trouville-sur-Mer, we do everything to maintain our own labels — Destination of Excellence, Family Plus, Tourism & Disability — because they benefit the whole territory.
The more our partners move in the same direction, the more we all gain in excellence and attractiveness.
What labels or approaches can you pursue?
Destination of Excellence
Destination of Excellence is the new label from Atout France, replacing Qualité Tourisme. It highlights destinations and professionals committed to a comprehensive approach combining quality, sustainability, accessibility, and professionalism. This label guarantees a consistent and impeccable visitor experience, tailored to evolving customer expectations. It also offers enhanced recognition and greater visibility to certified establishments. Committing to this label represents a long-term investment to enhance your business and contribute to the overall success of the destination.
Famille Plus label
Famille Plus is the leading national label for destinations that prioritize welcoming families. It certifies the presence of facilities, activities, and services adapted to all ages, ensuring that both children and adults fully enjoy their stay. The label also guarantees fair prices and a cohesive offering designed to make holidays easier for both parents and children. It reassures families, who are always looking for simple, practical, and friendly experiences. Obtaining Famille Plus demonstrates a commitment to welcoming families in the best possible conditions.
Tourisme & Handicap
The Tourism & Disability label certifies an establishment's accessibility for four types of disability: motor, visual, hearing, and intellectual. It provides clear, reliable, and objective information to visitors with disabilities about adapted facilities and services. This label recognizes professionals who are committed to providing an inclusive welcome that respects everyone's needs. It strengthens the confidence of these groups and facilitates their visits to labeled establishments. Adopting this approach means contributing to a more open, equitable, and truly accessible tourism for all.
CSR initiatives
Reduced impacts, better management, shared values, enhanced attractiveness: CSR is more than a trend, it is an essential transition for today's businesses.
And the visitor, for his part, is paying more and more attention to it.
The other labels
There are many other labels to explore! Clévacances, Gîtes de France, Accueil Vélo, Clef Verte, Maître Restaurateur, Table & Auberge de France, Écotable, Commerce Écoresponsable… The list goes on. The key is to remain curious and identify the one that best aligns with your principles, vision, and values.
Need help? We're here!
Are you looking to get started? Are you unsure which label is most appropriate? Would you like to know about best practices or the first steps?
👉 The Tourist Office is at your complete disposal:
- individual exchanges
- support in your procedures,
- connecting you with the right people,
- sharing inspiring examples and practical advice.
We are already supporting the destination in this dynamic and we would be delighted to help you promote your establishment… and Trouville-sur-Mer with you.